Sparks

Marketing Insights

What do your customers get when they buy from you?

The Prince, the Pauper and your Brain

A refresher course in the fundamentals of business

The Law of Specificity – why it matters to talk to an audience of 1

“How do I know you are legit?”

Why Solutions Don’t Work

What’s the real fear that sits underneath business owners’ anxiety about the pace of change?

How to uncover the difference your business makes in the lives of your clients

Why making a REAL point of difference to your clients matters

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