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Persuasive Communications

The point of marketing is to create an outcome. A conversation, an enquiry, at times even a sale.

To make that happen you need to grab attention. Create interest and then change behaviour.

You need to move people from indifference to action.

Yet in a world in which most of us are slammed with over 3,000 marketing messages a day, only four to five make an impression. 

The right words and images matter.

Otherwise, they are bland. Insipid. Empty noise.

Persuasive communication underpins the success of your sales and marketing activity.


Copywriting is based in a deep understanding of human psychology. The feelings and motivations that actually drive action.

And it requires skill to craft the words. Select the images. And put them in the right sequence, so that people do make an enquiry. And buy.

At delivering Results we place a big emphasis on persuasive communication.

It shows up in the commercial success of our clients.

Our Specialities Copywriting for:
  • Pitch decks
  • Business presentations to drive outcomes
  • Videos that illuminate your unique business proposition; inspire action
  • Websites that convert visitors to enquiries
  • Sales pages
  • Email marketing
  • Empathetic copy to create successful, enquiry-generating social media campaigns.
High-converting website

Craft Brewery Insurance – a new company in a grudge-purchase industry.

The website has a distinctive brand and crafted copy that resonates with its target market – meeting craft brewers in their own world.

It delivers a consistent 2-3 new business enquiries a month.

the ability to craft words with impact

Jenny Gutwenger, COO, mid-tier Sydney law firm

“Alex really nailed the brand anchors that underpin our positioning, messaging, and stories. He has the ability to craft words with impact, and he has been a pleasure to work with.”

The Catalyst Story

An effective Catalyst story has a quantum effect on sales and marketing.

It amplifies  effectiveness four, five, six-fold. Creating impact, interest and enquiries.

What is it?

This is the foundational story of your business, service, or product.

Why it exists, and why potential clients should care.

Put simply, it explains how you are their catalyst to a better world.

At its core, your catalyst story has four elements:

  • Their world now
  • What it could be
  • The roadblocks
  • How you help.

The catalyst story describes the client world before you. And how much better it will be for them after they experience your service or product.

Is that your pitch1

A change in this B2B sales presentation sky rocketed enquiries - discover how

Used to take us an hour to explain

Stuart Wolfe, Head of Technical Services, Politis Investment Strategies

“Your one page summary of our business proposition used to take us an hour to explain to potential new ARs [business partners].”

Ads and blogs that convert

A financial planning company specialising in aged care advice wanted to grow and move away from their erratic source of enquires.

We invested time in upfront research – existing client challenges and fears around aged care and money. To gain attention via Facebook ads we researched and wrote a series of articles directly addressing people’s pain points – the challenges they faced and biggest questions they had.

These articles drew readers in, leading to trust in the planner’s expertise and appointment requests coming in.

Results: an ROI of 3.2 in year one. If you take the lifetime value of these clients it shoots up into high teens. 

You can read the full case study here.

Likewise, learn how we dramatically increased a mortgage company's enquiries and sales from both paid traffic and organic search.

If you want help transforming your communications, call us on 02 4023 5958 for a conversation today.

A more cost effective way to market and increased sales

Chad Turner, CREFCO (now Society Mortgage)

"I wondered how this was going to work with the distance (USA to Australia) but figured in the short run, it couldn’t hurt to see whether what you were saying you could provide would materialize. Well, it did materialize and then some.

With the advertising campaigns that you assisted us with the results have spoken for themselves. You certainly did deliver on exactly what you said you would do in terms of taking our marketing to the next level.

Since those campaigns, two things have occurred. We have saved money as you developed a way to market in a more cost effective manner. Additionally, you increased the sales numbers by a long shot from what we were used to seeing. I felt that others should know about the best kept secret in marketing."

Stand out and grow

  • Be seen and heard
  • Attract the clients you want
  • Grow your sales