Persuasive Communications
The point of marketing is to create an outcome. A conversation, an enquiry, at times even a sale.
To make that happen you need to grab attention. Create interest and then change behaviour.
You need to move people from indifference to action.
Yet in a world in which most of us are slammed with over 3,000 marketing messages a day, only four to five make an impression.
The right words and images matter.
Otherwise, they are bland. Insipid. Empty noise.
Persuasive communication underpins the success of your sales and marketing activity.
Copywriting
Copywriting is based in a deep understanding of human psychology. The feelings and motivations that actually drive action.
And it requires skill to craft the words. Select the images. And put them in the right sequence, so that people do make an enquiry. And buy.
At delivering Results we place a big emphasis on persuasive communication.
It shows up in the commercial success of our clients.
Our Specialities – Copywriting for:
- Pitch decks
- Business presentations to drive outcomes
- Videos that illuminate your unique business proposition; inspire action
- Websites that convert visitors to enquiries
- Sales pages
- Email marketing
- Empathetic copy to create successful, enquiry-generating social media campaigns.
High-converting website
Craft Brewery Insurance – a new company in a grudge-purchase industry.
The website has a distinctive brand and crafted copy that resonates with its target market – meeting craft brewers in their own world.
It delivers a consistent 2-3 new business enquiries a month.
The Catalyst Story
An effective Catalyst story has a quantum effect on sales and marketing.
It amplifies effectiveness four, five, six-fold. Creating impact, interest and enquiries.
What is it?
This is the foundational story of your business, service, or product.
Why it exists, and why potential clients should care.
Put simply, it explains how you are their catalyst to a better world.
At its core, your catalyst story has four elements:
- Their world now
- What it could be
- The roadblocks
- How you help.
The catalyst story describes the client world before you. And how much better it will be for them after they experience your service or product.
A change in this B2B sales presentation sky rocketed enquiries - discover how.
Ads and blogs that convert
A financial planning company specialising in aged care advice wanted to grow and move away from their erratic source of enquires.
We invested time in upfront research – existing client challenges and fears around aged care and money. To gain attention via Facebook ads we researched and wrote a series of articles directly addressing people’s pain points – the challenges they faced and biggest questions they had.
These articles drew readers in, leading to trust in the planner’s expertise and appointment requests coming in.
Results: an ROI of 3.2 in year one. If you take the lifetime value of these clients it shoots up into high teens.
You can read the full case study here.