“Stagnant.”
“That’s the word that came to me, Alex as I sat through your workshop. I’ve been in a rut doing the same old same old at work and it’s become sludgy.
We need some new ideas.
I’ve got your details, let’s catch-up.”
It’s funny how often that surface issues have a different cause.
Terry has a niche welding business that does cool stuff in the manufacturing and construction sectors. However, the ace up his sleeve is shutting small end-of life power plants in the industrial space.
Specialist work, it’s complex and precise. The price of things going wrong is high.
He can assemble an elite team and be onsite in seven days. Other service providers can take months to get organised.
But it’s intense. Long fourteen to sixteen hour days, seven days a week; exacting work and over four to six weeks bursts, it is tiring. After that Terry needs three or four days to recover.
All the while his welding business is neglected and just ticks by.
Riding two horses never works.
And Terry is forever caught in tending two business units in a boom-bust cycle.
Hustle to find work for one – get dragged across to the other in the doing, pick up the new work in the first, the second languishes…
The deeper issue here is building capacity, a team he can delegate work to, so that he can focus on both.
Yes, marketing; yes, new ideas and initiatives, vitality, energy, enthusiasm. But that won’t solve the operational problem: two different business units and one overworked owner.
Terry’s a great guy, does cool work. He even answers the phone, and he says he wants to catch up, but he is always too busy…
Caught in a hamster wheel? Book a clarity call and let’s see how we can help.