Entrepreneur: I’ve built a better mousetrap!
[Most of the entrepreneurs I talk to are experienced business people that have encountered various headaches in their business lives and have come up with a solution – Voilà, now go sell it.]
Me: Great – why?
Entrepreneur: Well, most mousetraps don’t work that well. The mice sometimes steal the cheese without the trap being tripped. Mine kills them first time.
Me: But does anyone want a better mousetrap?
Entrepreneur: I’ve been talking to friends and neighbours. Even the manager of the local PETstock. They all think it’s a great idea.
Me: So how are you going to sell it?
Entrepreneur: That’s your domain.
Me: So, did you do any research before you invested money in your prototype?
Entrepreneur: Of course. Google is a great source of information.
Me: It is but it can’t answer these questions:
- Is yours really that much better?
- Enough that people would care? To go out and buy your new beaut killing machine?
Entrepreneur: Does that matter? After all, the people I spoke with are interested.
Me: Yes – what people say, to fiends and customers, and what people do when you are not around, are two different things.
Entrepreneur: Anyway, how are we going to sell it?
I’ll have one of these conversations at least once a month.
An inspired and usually deep thinker has solved a problem they have experienced in their business lives. Created a solution and then wants to market it.
Without first finding out if there really is a market for their solution.
The cart before the horse.
→ If you think you have a great solution, contact us before you invest serious dollars.
Our MAP (marketing action plan) will determine if there is a market. The messages and stories to help it Stand Out; and the campaigns you will need to successfully go to market.
Call Alex on 02 4023 5958 or email email@example.com.