Two strangers, polar opposites of each other, start talking. It becomes personal as they open up about their lives, its irks and disappointments. And then onto frustrations about their love lives.
Alfred Hitchcock then took this social truth and created a taut thriller, ending in murder and destroyed lives.
But the pretext for the film remains true.
People are more likely to open up to strangers or casual acquaintances.
People we rarely, if ever, meet again.
There is trust that arises from the low social risk.
Who are they going to tell? That I know, that matter?
It is the same with your clients.
What do they say about you, about your business, when you are not in the room?
Does it match up to what they say to you face to face?
It’s rare to have clients and people around you that are candid.
It’s why our Client Research is so insightful.
We are a third party to our client’s clients, and create a zone of trust by making the interviews confidential.
It gives them permission to relax and share deeper thoughts. Which we uncover by probing and going beyond their surface answers.
Our research insights have:
- changed service delivery models
- lead to better messaging about price and value
- saved key business clients
Are your clients telling you the whole picture?
If you’d like to reap the benefits of a deep dive into your business, do get in touch.