“We are smashed – beyond busy.”
A common cry of anguish from the many professional service providers we have interviewed over the past six weeks (in-depth research being a critical component of a new client MAP – Marketing Action Plan).
- A partner at an accounting firm doing IR returns for the children of a client.
- A senior lawyer doing conveyancing matters at 7pm at night.
- A senior financial advisor implementing an SOA on a Saturday morning.
Packed calendars, the frustration of work they want to do but cannot get to, and drained at the end of the week. (Whenever their working week finally ends.)
Digging deeper though, the question they stumble over, or had no answer to:
“Is it the right work?”
“You cannot discover new oceans, unless you lose sight of the shore.”
– Andre Gide.
They were taking on the work for a host of well-intentioned excuses.
But at a deeper level they were too scared to say No (after all who says no to money?) and did not know how to let go of the work that did not match:
- who they best served
- their highest value strengths and skills
- the work they most enjoyed
- the type of clients they enjoyed.
The opportunity cost of the wrong work and the wrong clients is high.
Stuck doing the wrong things?
Sing out and we can chat about how to move your business forwards.