Our Process - your pathway to success
We use a proven 3-step framework (Discover, Develop, Deliver) that gets our clients results.
We work with you to identify what makes you REALLY stand out. Then we develop effective marketing communications that target the ‘right’ new clients and sell more to your existing clients.
We’re outcome focused, but it’s the process that delivers the outcomes. And we don’t believe in a cookie-cutter approach.
Give me six hours to chop down a tree and I will spend the first four sharpening the axe. Abraham Lincoln
Step 1: Discover
We start by asking: Why would anyone choose you?
We use a ‘beginner’s mind’ to research your business, your clients and your marketplace to uncover WHY people buy.
We look at what’s unique about your business and the REAL value you offer clients (your value proposition). We identify the ‘right fit’ clients that match your services and how we’re going to reach them.
During this research deep dive, we gain data and insights for your marketing—it’s not just guesswork!
Then we hone your brand. After all, a strong business brand dramatically improves the effectiveness (and ROI) of your marketing.
These ‘first principles’ lay the foundation for your marketing. And they help us create the key messages that deliver real cut-through.
Similar to financial services providers, doing this upfront strategy work is what reaps the long-term rewards.
Read more at: https://www.brainyquote.com/quotes/abraham_lincoln_109275
Step 2: Develop
Now it’s time to get laser-focused on WHAT marketing you need to achieve your goals.
Here we ask: How can you attract the right new clients? What more can you offer existing clients?
Using what you’ve already discovered, combined with our strong understanding of client psychology, we develop a marketing plan.
It might be a full-blown strategic plan focusing on growing your business. Or a digital campaign to generate new enquiries or brand awareness. Or just a more effective website.
Our focus is simply on the outcomes you want to achieve and the most effective way to do that.
Step 3: Deliver
Now we go to market.
Your marketing plan has measurable yardsticks in place, so we know what’s working and what’s not.
Test: We don’t make assumptions. We let the market ‘decide’. We might use two different approaches to achieve an outcome (split testing), but the only opinions that matter are the people we’re targeting.
Measure: Hard data is the only thing that can tell you what’s really going on. The beauty of digital marketing is that it can be tracked, but there are many other ways of measuring the success of your marketing.
Improve: Based on this feedback, we look at refining your message. By continually testing and tweaking, we focus on improving the performance of your campaign. And it doesn’t need to be complex. We know you need commercial outcomes, so we never just ‘set and forget’.