Working with you

Our Process - your pathway to success

We use a proven 3-step framework (Discover, Develop, Deliver) that gets our clients results. 

We work with you to identify what makes you REALLY stand out. Then we develop effective marketing communications that target the ‘right’ new clients and sell more to your existing clients. 

We’re outcome focused, but it’s the process that delivers the outcomes. And we don’t believe in a cookie-cutter approach.

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.  Abraham Lincoln

Step 1: Discover

We start by asking: Why would anyone choose you?

We use a ‘beginner’s mind’ to research your business, your clients and your marketplace to uncover WHY people buy.

We look at what’s unique about your business and the REAL value you offer clients (your value proposition). We identify the ‘right fit’ clients that match your services and how we’re going to reach them.

During this research deep dive, we gain data and insights for your marketing—it’s not just guesswork! 

Then we hone your brand. After all, a strong business brand dramatically improves the effectiveness (and ROI) of your marketing.

These ‘first principles’ lay the foundation for your marketing. And they help us create the key messages that deliver real cut-through.   

Similar to financial services providers, doing this upfront strategy work is what reaps the long-term rewards.

Give me six hours to chop down a tree and I will spend the first four sharpening the axe. Abraham Lincoln
Read more at: https://www.brainyquote.com/quotes/abraham_lincoln_109275

japanese garden

Successful strategy requires contemplation

 Step 2: Develop

Now it’s time to get laser-focused on WHAT marketing you need to achieve your goals. 

Here we ask: How can you attract the right new clients? What more can you offer existing clients?

Using what you’ve already discovered, combined with our strong understanding of client psychology, we develop a marketing plan.

It might be a full-blown strategic plan focusing on growing your business. Or a digital campaign to generate new enquiries or brand awareness. Or just a more effective website.

Our focus is simply on the outcomes you want to achieve and the most effective way to do that. 

Step 3: Deliver

Now we go to market.

Your marketing plan has measurable yardsticks in place, so we know what’s working and what’s not.

Test: We don’t make assumptions. We let the market ‘decide’. We might use two different approaches to achieve an outcome (split testing), but the only opinions that matter are the people we’re targeting. 

Measure: Hard data is the only thing that can tell you what’s really going on. The beauty of digital marketing is that it can be tracked, but there are many other ways of measuring the success of your marketing. 

Improve: Based on this feedback, we look at refining your message. By continually testing and tweaking, we focus on improving the performance of your campaign. And it doesn’t need to be complex. We know you need commercial outcomes, so we never just ‘set and forget’.

Stand out and grow

  • Be seen and heard
  • Attract the clients you want
  • Grow your sales

makes the selling that much easier

Biker Matt, Director, Craft Brewery Insurance

Whenever I go to a meeting, I send a link to the video ahead of time. People love it. It brings a smile to their faces, and they always comment on the branding at our first meeting.

They feel that we get them, and it makes us memorable.

Which always makes the selling that much easier.

Invaluable to the growth of my business

Gavin Murray, Business Owner, Hub Advisory (nee Lifepath Advisers)

After being in business for 3 years it felt like we hadn’t quite created an identity for the business and what we do for clients. We also had issues in communicating to potential referral sources how we can benefit them and their clients.

delivering Results took us back to the fundamentals of marketing and then created the communications for the business to help with the ‘sales’ process and reduce this cycle to almost half.

Since implementing these new sales tools we have also noticed a steep increase in referrals into the business from existing clients as well as new professional referral sources.

Alex and his team did not use a ‘one size fits all’ approach or a programme; using their experience and knowledge they created a tailored process and quality advice.

Overall, going through this process was invaluable to my professional development, the development of staff and the growth of my business and I would recommend that all owners go through this process with Alex and his team regardless of how long they have been in business.

the best kept secret in marketing

Chad Turner , Owner, CREFCO – now Mortgage Society

As I am writing this, I am beginning to feel insecure in that I don’t want to let the cat out of the bag and tell everyone how great you are because then I may not be able to afford you as others start to work with you and realize how good you can be for them!

Since [the] campaigns, two things have occurred. We have saved money, as you developed a way to market in a more cost-effective manner. Additionally, you increased the sales numbers by a long shot [280% increase] from what we were used to seeing.

I am glad to call you part of our team at CREFCO, but felt that others should know about the best kept secret in marketing.