You want new clients.
The growth hormone for your business, and the energy buzz that infects the team.
An affirmation about the value you offer. That people are happy to pay for it.
But first you have to get the attention of your future clients.
And that’s where things get hard.
People walk around with a cauldron of thoughts bubbling away in their heads. Fleeting ephemera to be replaced every micro-second:
- “Sh!# it’s October – where has the year gone? and I have to finish…”
- “Why is government software always so hard?”
- “I hope Basil’s finished that report, it has to be on Cybil’s desk by 1pm”
- “Why does Sam always make meatballs on Tuesday, I’m sick of them”
It is estimated that people have 50-60,000 thoughts a day.
Of which eight might survive 24 hours; and none of them will be about you.
So, if you want to grab attention, you have to join the conversations already going on in their head.
Tap into their existing beliefs, thoughts, fears, or aspirations.
Then lead them on a path to you.
However to do that successfully, you need to know what those underlying emotional frames are.
You need to talk with your future clients, ask questions, probe, and listen.
With an open mind; unafraid of what they might tell you.
Or, you can get us to do that.
Our in-depth customer interviews provide invaluable insights to guide your business on its marketing strategy.
There is always a gap between what business owners think their clients want and what their customers actually think. delivering Results is constantly surprised by our discoveries when we interview a business's clients.
Contact us for a quick chat about how we can help you understand your clients better.
And lead them on the path to your business.
Call Alex on 02 4023 5958 or email alex@deliveringresults.com.au.