Who are YOU?

Would you walk into someone’s house unannounced after just one conversation?

It’s how I felt after an email from xinfinitee.co slithered into my inbox. Slightly used and bemused.

Another email in the deluge of dreary crap that arrives, uncalled for, unwelcomed.

It took me a few moments to make the mental connection back to Simon. 

I had called him 10 days earlier to congratulate him on his new job.

To rekindle a friendly acquaintance after a 15-month lull and to learn a little more about the business he had joined. Some of their services might be of value to our clients.

And now I had been relegated from an acquaintance, to a field in a list.

I get it. Growing your database grows your brand reach and awareness and could create enquiries and referrals.

But ask first, get my permission, and welcome me:

•  Make it fun, light and interesting
•  Make it all about me, the reader
•  Pique my curiosity
•  Show-off
•  Talk with me more about what you do. But in a way that answers the unspoken “so what” and walks past the “why should I care” BS detector.

Then at least I’ll feel a connection, and receptive to future emails from you.

Who knows, I may well get back in touch on behalf of a client.

Welcome email sequences do just that.

They build the relationship with potential clients.

From a casual hello to warm introduction and deeper understanding of your business - and how you help.

delivering Results is adept at copywriting for persuasive communications.

If you need advice on your email marketing, just call 02 4023 5958 or email Alex and we’ll chat about where your business is at, and where you need to get to.