“I need new sales… Now.”
The craving for new revenue is understandable. It can help with a lot of business challenges.
But as with many things, it is in the how.
Do you have any of the following?
A. Do you have an audience or group of people that have a connection with you?
That you invest in, add value to, and who know you?
- an email list that you communicate with regularly, in a personal and entertaining way
- a social media following that engages with your posts
- a client base (past and current) that is blown away by your services, rather than merely satisfied
- a business network that is always interested to hear from you, ask what’s new, and listen.
An audience is who you make your offer to; it’s the starting point of all sales and marketing activity.
B. What is your offer?
Not just your product or service, but a must-have that people want now, that fixes a problem and makes them feel relieved, happy, delighted.
What’s the bleeding neck? Or where’s the hungry crowd?
That is the level of urgency and 'now-ness' your offer must have. And the promise that you will blow them away with the experience of your offer.
Their vitality and vigour restored – not just the bleeding staunched.
C. Do you have the creative skill to pull it all together?
- to capture your audience’s interest, empathise with their world, accentuate the pain they have? To show them the bridge you offer from pain island to pleasure island?
- to take your audience through the seven stages in the buying process – and close the sale?
Because without each of these three assets, it will be hard. Very hard; and you’ll need a fair chunk of cash to make those sales happen.