“We’re busy now...
We’ll wait until we are quieter and then look at doing some stuff.”
As if marketing is a magic wand that conjures instant business relationships, opportunities, referral partnerships, enquiries…
Can suddenly make a business name standOut and become better known.
Any business still standing after three years has been marketing that entire time.
Telling people about themselves, what they do, how they are not just another me-too business. About the value they create and deliver. Years spent doing the hard yards. Investing their time and energy and money in networking, going to events, business forums, industry forums…
And then the business owner gets busy.
Caught up in the doing, juggling 17 different cries for attention, working longer hours.
Their investment is neglected and starts to decay. Relationships fade, new people come onto the scene, brighter, shinier.
They forget the hard yards and think that marketing is a tap they can turn on and – Shazam!
It’s not.
Like any investment, it takes time to yield dividends.