Halfway through the Discovery session, Marty fires up.
“We’re losing out on jobs to cheaper contactors. And the kicker – sometimes they don’t even show up. Or walk off the job halfway through and we get called in anyway. Like White Knights to rescue their project.
It messes with our schedules and causes major headaches. If we can just sort out our marketing, we’ll get the jobs in the first place.”
I start digging. What’s involved in White Knights? How does it work? Can they really get a crew onsite the next day? Can it be profitable?
Construction projects are on tight timelines and delays get expensive. For project managers a no-show puts all that at risk.
And in marketing, a bleeding neck is an opportunity.
Connor starts nodding; animated discussions between the three partners. It is possible if… if… if… and we can make money.
The White Knights service is a possibility.
The Discovery session is a valuable moment in our MAP process.
A time for owners to step back and look at their business anew. To explain their services, processes and headaches in simple words, to an outsider.
It always leads to new ideas, perspectives, opportunities. Hidden gold.
The second spoke of our MAP is Market Research.
Interviewing their clients about their experiences of the business – about their own world, what they’re buying, what they value, where the business needs to do better.
In amongst those conversations, I float the idea of the White Knights service.
“If they can do that, they should tell every construction company in the region; it’s a big deal.”
The White Knights service will be launched in a few weeks. A unique service; a gamechanger for the business, and for project managers.
It’s not always about new services.
But it is always about the gold buried in your business, that people value. Sharing it with the right people, so you become better known and attract more new business.
Feeling a little stuck?
Jump on and book a brainstorm call now. It’s at my cost, and laser-focussed on your world and the sales & marketing challenges holding your business back. Ideas without expectations.
At the very least you’ll walk away with some clarity about how to unstick your business, a sense of direction. And I’ll have learnt a little more about the world. It could be the best 25 minutes you invest in your business this month.