The disappointment.
After hours of dialogue, thinking, writing, costings. Reviewed, thrashed out and then re-made.
Promising noises from the potential client. Friendly words exposing their frustrations, opportunities amplified.
Aah… believing, “We’ve a real chance here.”
And then – “No.”
At that point, the urge to curl up in a ball – or snarl at the prospect’s shadow – is real.
But making other people wrong never works.
Instead, you could brush yourself off – and ask for feedback.
As a friend once said, “Don’t get salty, get better.”
Failure always hurts. It is also inevitable and part of the game.
It can also be a great teacher, and motivator.
What do you do?