"it makes the selling that much easier."
CREFCO
Copywriting for increased conversions
How we grew a niche mortgage company's net revenues by an additional $137k per month
CREFCO (now renamed Society Mortgage) is an American mortgage company that has developed a successful service targeting a niche product – USDA loans.
95% of their enquiries come via their lead generation site usdaloanagency.com… but they weren’t satisfied with the level of conversions of visitors to enquiries.
The task was to write more persuasive and action-focused copy, and lift the conversion rate.
Work Involved
In-depth market research of the usda loan product and target market
Run a series of copywriting tests, including headlines, benefits and proof elements
Changes to site navigation – making it faster and easier for visitors to find the information they wanted, and to make enquiries
Development of a landing page for paid traffic.
Outcomes
An increase of 285% in the conversion of paid traffic visitors to enquiries – on exactly the same amount of ad spend.
When the leads converted to finalised loans, this equated to an additional $97,000 per month in revenue.
An increase of 151% in the conversion rate of organic (SEO) traffic visitors to enquiries – on exactly the same level of traffic.
When the leads converted to finalised loans, this equated to an additional $37,000 per month in revenue.
A more cost effective way to market and increased sales
Chad Turner, CREFCO (now Society Mortgage)"I wondered how this was going to work with the distance (USA to Australia) but figured in the short run, it couldn’t hurt to see whether what you were saying you could provide would materialize. Well, it did materialize and then some.
With the advertising campaigns that you assisted us with the results have spoken for themselves. You certainly did deliver on exactly what you said you would do in terms of taking our marketing to the next level.
Since those campaigns, two things have occurred. We have saved money as you developed a way to market in a more cost effective manner. Additionally, you increased the sales numbers by a long shot from what we were used to seeing. I felt that others should know about the best kept secret in marketing."
If you want help attracting your ideal new clients, call us on 02 4023 5958 for a conversation today.
Stand out and grow
- Be seen and heard
- Attract the clients you want
- Grow your sales