What We Discovered

  • Crefco is an American mortgage company servicing a niche market with a specialized product – USDA loans.
  • Lead generation from their website made up 95% of new enquiries… but they weren’t getting enough conversions to sales.
  • Crefco needed persuasive and focused copy and an action plan to lift the conversion rate.

What We Developed

  • An in-depth market research plan of the USDA loan product and target market
  • A series of copy that included headlines, benefits and proof elements
  • Changes to site navigation making it faster & easier for visitors to find the information they wanted and to make enquiries
  • A landing page for paid traffic.

What We Delivered

  • Website conversion optimization
  • Development of high performance landing page
  • Website copy rewrite.

The Results

  • An increase in conversion of paid traffic to enquiries of 285% on the same ad spend, potentially leading to an additional $97,000 per month in revenue.
  • An increase in conversion of organic (SEO) traffic to enquiries of 151% on the same traffic, potentially leading to an additional $37,000 per month in revenue.

A more cost effective way to market and increased sales

I wondered how this was going to work with the distance (USA to Australia) but figured in the short run, it couldn’t hurt to see whether what you were saying you could provide would materialize. Well, it did materialize and then some.

With the advertising campaigns that you assisted us with the results have spoken for themselves. You certainly did deliver on exactly what you said you would do in terms of taking our marketing to the next level.

Since those campaigns, two things have occurred. We have saved money as you developed a way to market in a more cost effective manner. Additionally, you increased the sales numbers by a long shot from what we were used to seeing. I felt that others should know about the best kept secret in marketing.

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