Business owners get excited about new clients. Ring the bell. Celebrate the sign-off. And rightly so. After all, they have a sexiness and appeal that captivates owners. There is an energy surge as they capture our attention and focus.
But what about your existing client base?
Those that have come before?
Older clients can be treated as familiar; part of the landscape. We serve them and forget because we think we know them. We stop asking them questions and more importantly, we stop listening to them.
It hurts when they leave.
Don’t ignore the ones you love
There is always more you can offer them. More you can learn from them – if you ask the right questions, gather the right feedback, identify the right pain points and frustrations.
This will not only ensure that you continually offer your clients top level service, but will possibly uncover new opportunities you may not have known were available.
Our strategic frameworks and research will always uncover more services you can offer your existing client base.
New services that your clients want. Will pay for.
Our MAPs – Marketing Action Plans – will show you how to deliver them profitably.